Susan Herron
Qualitative Moderator
Susan is a director of research and consulting and qualitative moderator for Escalent’s financial services research division. She joined Escalent following a 25-year career at Scotts Miracle-Gro, with experience in both quantitative and qualitative research. Susan is a RIVA- and Burke Institute-trained moderator and has moderated hundreds of focus groups, in-depth interviews, in-home ethnographies, shop-alongs, and ideation sessions. She has a bachelor’s degree in business administration from Baker College of Michigan. Susan is an avid sports fan (go Bucks!), loves to travel and has a freelance photography business.
