Steve Welling
Senior Project Director, Financial Services
With over 11 years in market research, Steve is a Senior Project Director overseeing client relationships and the day-to-day management of market research studies within the financial services team of Escalent. He has led research in a variety of areas that include brand awareness, customer experience, segmentation, discrete choice modeling, and concept testing. Steve also has experience with Net Promoter Score, manages online dashboards and oversees multiple online communities. Previously, Steve has worked at PNC Bank and Allstate working on a variety of projects both at a branch and corporate level. He holds a master’s degree in economics from Central Michigan University and a bachelor’s degree in both economics and information technology from Central Michigan University.
