Rob Darrow is a senior director of qualitative research at Escalent, with more than 25 years of experience in research, product marketing and product management. Rob has worked with C-level executives, IT personnel, small business, consumers and healthcare professionals on a wide range of strategic issues including attitudinal and behavioral assessments, new product concepts, brand perceptions and positioning strategies. Prior to joining Escalent, Rob held research positions at Ipsos UU and King Brown Partners and marketing roles at Motorola Computer Systems, Plantronics, Pixo and Vocera. Because he is a regular jogger and hiker, Rob tries to rationalize his love of baking sweet treats, including a mean berry pie!