Loribeth McCann is a senior vice president in the Financial Services Research division at Escalent. Key areas of focus in Loribeth’s research portfolio include product development, brand research, segmentation and customer experience. Loribeth has managed several large-scale customer experience programs, through the stages of adoption from a prior vendor, redesign, historical data integration, implementation and portal development. Her ultimate goal is always to get the day-to-day running smoothly and efficiently, allowing the project and client teams to focus on areas of continued improvement and insight from the research. Loribeth holds a master’s degree in industrial/organizational psychology from Wayne State University, and a bachelor’s of science in psychology from the University of Central Florida.