Lisa Viselli is CMO at Escalent. She has devoted her professional life to helping companies define, articulate and activate their purpose. Using her skills in branding, positioning, messaging, content marketing and channel development, Lisa establishes company-wide standards to ensure one look, one voice. At Escalent, the marketing strategies she and her team execute against have generated new business, enhanced the firm’s reputation among clients and triggered significant growth across all communication channels. She earned a bachelor’s degree in journalism with an emphasis in public relations from Michigan State University. When not blogging, Lisa can usually be found running on some trail, torturing the ivories, or making pasta from scratch (hence the running).