Lisa Viselli

Escalent - Lisa Viselli
Lisa Viselli

Lisa helps companies define, articulate and activate their purpose. As CMO of Escalent, she has led the marketing function through eight acquisitions over the past 10 years—most notably the acquisition, merger and rebranding of Market Strategies International-Morpace to Escalent. Combining her love of positioning, messaging and marketing performance, the strategies she and her team execute against unite employees, inspire client loyalty and generate new business. Lisa graduated from Michigan State University with a degree in journalism and has spent the last 20+ years in the ever-changing world of market research. When not geeking out on marketing, you can usually find her running on a trail, torturing the ivories or making pasta from scratch (hence the running).

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