A mixed-methodology expert, Kunika is passionate about integrating diverse research methods and synthesizing various data sets to find hidden insights. She uses innovative research and analytic techniques to create a deeper, more holistic understanding of the consumer. She is a fierce proponent of humanizing insights to drive change. When not traveling, Kunika is often seen planning for her next adventure. She enjoys walking tours with locals for an authentic experience of place, culture and, of course, food. A native of India, she currently lives in Billund, Denmark (known as the “Capital of Children”) with her husband and daughter.