Janice Anderson is a vice president in the Technology division of Escalent. She has over 10 years of quantitative and qualitative research experience among B2B and consumer audiences, helping clients not only understand their target audience but also meaningfully connect with offers that excite and drive loyalty across their product lines. Having been a client-side researcher for Microsoft and American Family Insurance, Janice understands the challenges of driving organizational change and is known for partnering with her clients to create momentum. She earned a bachelor's degree in economics from the University of Wisconsin-Madison. When she’s not happily researching what makes people tick, Janice is looking for the next gadget she can't live without!