Heather is a leader in the Qualitative space with over 16 years of research experience and a true passion for advancing methods and moderating techniques toward an end goal of well-informed business decisions. She joined the Financial Services Research division of Escalent with an objective to propel financial services Qualitative to even greater heights. She is an in-demand problem solver for many repeat clients – from wealth to banking to insurance to businesses of all sizes. Heather has a bachelor’s degree in Commerce with concentrations in Marketing and Management from the University of Virginia, a Masters of Research from the University of Connecticut, RIVA training, and Unilever moderator accreditation.