Farid Jeeawody has more than 20 years of research, insight and consulting experience, specializing in brand strategy, performance and marketing effectiveness. Commercially minded with a passion for storytelling, Farid has experience across a wide range of research methodologies including tracking, ad hoc and analytics. He has worked across most sectors from FMCG and finance, to sports and entertainment and most categories in between. Farid has been with Hall & Partners for nearly 10 years and previously worked at Kantar. He is passionate about uncovering actionable insights for clients and helping inform and drive strategy and actions.