For over 25 years, David has been a "go to" guy for market research expertise in a variety of categories including (but not limited to) financial services, media, consumer packaged goods, pharmaceuticals, and alcohol beverages. He has presented case studies at several major market research conferences covering shopper insights, brand and advertising tracking and effectiveness, segmentation, and innovation work. David delivers tactical real-world recommendations that can be applied to all areas of client engagement such as the sales team, brand team, senior management, and the ad agency. David continues to exceed client expectations by answering business objectives quickly and on budget. His ability to control an audience from 1 to 1000 (and instill trust and confidence in his recommendations) is truly....."magical!"
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