Brian Ward is a director in the Financial Services division of Escalent, focusing on the wealth management sector. Over a career spanning hundreds of studies across multiple methodologies, Brian has developed deep expertise in, and admiration for, all stages of the total research process. He believes marketing research is, at its core, the opportunity to discover the truth about human behavior, and that makes it the best job in the world. Brian has a Bachelor of Science degree in Urban Studies from the University of Minnesota. In his spare time, he further reveals the truth through writing and hosting trivia contests.