The Escalent team has expanded our ability to provide high-quality, quick-turn insights. The analysts are top-notch, and our project manager is the definition of excellent customer service.
The Insights Team at a Fortune 100 Company needed to move faster in response to competitors and rapidly evolving market conditions.
But their approach to executing market research was burdened by processes that increased costs, extended timelines and demanded too much valuable time from senior team members. They needed a cost-effective, rapid-cycle solution for delivering insights.
Escalent boosted the Insights Team’s research capacity with a fully managed team of implementation consultants. We set up a client-dedicated team of 3.5 FTEs to rapidly execute short surveys and deliver insights within a week from the initial request.
On an ongoing basis, the client-dedicated team reviews and enhances questionnaires, programs surveys, obtains recruiting quotes, oversees fielding, cleans and labels data, performs analysis, and creates storylines. They provide advisory support, suggest research methodologies and analytical direction, and leverage a range of tools (e.g., Qualtrics, Cint, Toluna, AYTM, PureSpectrum, Voxpopme, Hawk Marketplace).
AI tools have already gotten a lot better from the first generation, but are they a viable substitute for the art and science of research and analytics? Not yet and maybe never. Escalent's Implementation Consultants can complete your complex tasks with speed.
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