A global quick-serve restaurant (QSR) was looking to make its breakfast offering more competitive. The QSR was already a market leader for other dayparts and product categories but was not a market leader for breakfast. It asked Escalent to create the ideal breakfast offering and identify the optimal price point to increase purchase rates and market share.
Escalent launched a study with current morning customers and competitive customers. We included a MaxDiff exercise to identify the top breakfast ingredient combinations, an analysis to determine caloric thresholds for adoption, and a Van Westendorp pricing analysis to measure and determine the optimal price point for the offering.
The insights uncovered the key combination of ingredients needed to create the ideal breakfast offering. Our client successfully launched the recommended breakfast solution at the optimal price point, which is one of our client’s top-performing morning offerings today, and it has bled into other dayparts as well.
Examine how shorter product lifecycles, driven by the rise of EVs and consumer demand for high-tech vehicles, requires OEMs to adopt an evolving approach to their vehicle design and development to remain competitive
In this blog, auto expert Mark Carpenter explores his thoughts on the challenges car designers face in gaining valuable customer insights into the future of car design and how priming the right types of forward-thinking, creative consumers is key to reshaping car design for the future
When it comes to product optimization, how do you know enough is enough?
Examine how shorter product lifecycles, driven by the rise of EVs and consumer demand for high-tech vehicles, requires OEMs to adopt an evolving approach to their vehicle design and development to remain competitive
In this blog, auto expert Mark Carpenter explores his thoughts on the challenges car designers face in gaining valuable customer insights into the future of car design and how priming the right types of forward-thinking, creative consumers is key to reshaping car design for the future
As annuities become popular among millennials, brands have an opportunity to maximize their business to capitalize on the demand. How? Our financial services team has the answer.
