The consumer goods and retail world has experienced a major shake-up. What, where, when, how, and why we buy are all up for grabs. It’s a new era of changing buyer behaviors, complex shopper motivations, shifting industry categories, and competing channels. It’s also an era of opportunity to thrive by leveraging consumer market research and understanding customer expectations. A time for building remarkable products and magnetic, more human brands. Time to turn consumer insights into strategic foresight for your company.
Whether you’re a CPG giant looking to defend your leadership position or a pure-play in need of nimble ecommerce analytics, Escalent turns disruption into opportunity. We deliver future-focused consumer market research, advanced data analytics, business intelligence, data-driven shopper insights and actionable consumer strategic research to CPGs, durables, QSR, electronics, apparel, FMCG companies and more.
Our client engagement model is built-to-purpose. Your challenge might call for strategic primary research. Or it might require a team of analysts to monitor day-to-day market and competitive activity. Whatever your challenge, our consumer & retail researchers and data and behavioral scientists humanize—and bring meaning to—attitudes, behavior, segmentation, and authenticity. The result is confident decision making.
The need to stay on top of trends, ahead of competitors and in front of today’s consumers is constant. Our consumer goods and retail research experts apply industry-leading solutions to help you monitor market forces, optimize product portfolios, define high-growth demand spaces, conduct buyer behavior analysis and consumer journey mapping, and manage your brand to future proof your most powerful asset.
Show me moreThere is no shortage of consumer data. But data alone doesn't help your brand grow. Our specialized teams of consumer experts leverage advanced data analytic backgrounds, behavioral science principles, qualitative research and moderation, leading secondary research practices, cultural intelligence, human-guided AI, and insight-driven storytelling to turn data into impactful insights that illuminate the path to growth for your brand, products and retail experiences.
Show me moreOur consumer goods & retail insights experts leverage AI for real impact by accelerating data synthesis, pattern detection and theme discovery, allowing our experts to spend more time interpreting what the data means for you. We purposefully implement responsibly governed, human-led AI, tested with real teams, evaluated with clear metrics, and guided by human expertise to deliver accurate, relevant and trusted consumer and retail insights you can rely on.
Show me moreDiscover how the right insights can help brand managers strategically minimize negative bias and capitalize on positive bias to build stronger brand preference and consumer loyalty
While synthetic data and AI-driven insights offer powerful capabilities, the human touch remains irreplaceable for capturing the emotional depth and individuality crucial to meaningful consumer insights.
While the term “Brand Authenticity” buzzes across industries, organizations need to know who they truly are to live up to that ideal to build brand trust and attract loyal customers. Escalent's Rob Darrow shares three brand authenticity lessons to help you bridge the gap between your brand's ideal and actual state.
Escalent launches a comprehensive behavioral science model powered by AI that produces better behavior change strategies faster.
Top data analytics and advisory firm Escalent announces it has acquired C Space and Hall & Partners.
Escalent's Tech TrustBuilder is a scientifically-validated framework that measures trust in technology to help brands build bonds with people
