When you work with Escalent, you get the science of data analysis, the skill of information synthesis and the art of interpretation. The result? Truths that matter. Our AI-enabled research advisors move swiftly to translate insight into impact, using clear visuals and sharp storytelling to drive brand growth, better experiences, product innovation and business productivity. With flexible teams that function as an extension of yours, expect decisive, forward-thinking advice to grow your business and brand.
When it comes to markets, the only constant is change. The question is, does change spell trouble or signal opportunity? Sometimes it’s both. The key is knowing when, where and how to respond. We help forward-looking clients assess, monitor and measure market dynamics using a mix of research and analytics. Stay vigilant and act with foresight, with rapid-response market intelligence from Escalent.
Ready to grow? We help brands find where to play—and win. Our data-driven market assessments uncover opportunity and risk, inform smart entry and defense strategies, and guide your next move with clarity.
Show me moreReady to win? We deliver real-time, cross-industry competitive intelligence that tracks your rivals—and surprises from beyond—so you can anticipate disruption, act fast and stay ahead.
Show me moreUncover the right acquisition with confidence. Our data-driven M&A research and strategy consulting help you find assets that fill growth gaps, complement your brand and unlock new markets—all while managing risk and maximizing value.
Show me moreWe build brands by building relationships. Hall & Partners—an Escalent Company—has long believed that brand love only matters when it drives action. We agree. That’s why our approach is rooted in H&P’s “See-Feel-Think-Do” framework: helping more people notice you, feel connected, believe in your advantage and act in ways that build loyalty and unlock real growth.
We build relationships, not rhetoric. By grounding brand positioning in how diverse audiences relate today, we help you intentionally shift connections through data-driven human insight—before making creative choices—to spark meaningful brand response.
Show me moreWe help brands find simple, striking messaging grounded in real data. Using creativity with discipline, we judge ideas by relationship impact, not personal taste, and apply our Excitement Score™ to spark emotion, interest and loyalty.
Show me moreCreate an identity that speaks without words. We build distinctive memory, not just design, using insights to refine logos, colors, imagery and emotional cues into memorable brand assets that grow mental availability with audiences.
Show me moreMeasure what moves markets. Brands are judged by real response, not clicks, which is why our brand tracking metrics are tied to sales, preference and price. Our systematic approach to brand evaluation reveals true strengths and gaps to illuminate the path forward.
Show me moreBalance long-term brand building with short-term activation. We codify investment upfront to protect brand growth, optimize activation and monitor brand response—future-proofing direction with evidence that adapts as markets change.
Show me moreNew products dreamed the right way, built the right way and launched the right way change everything. Through a combination of art and science—co-creation, concept and product tests, and a laser-sharp focus on relevant offerings—we help the world’s leading brands bring products to market with confidence and impact. We help you shape. We help you improve. And we help you win.
Find where your next success lies. Our “opportunity finder” approach spots real market gaps, reveals what consumers value, and guides smart investments—so you launch products that capture demand and grow sustainably.
Show me moreDiscover the opportunities that matter most. We assess market potential, customer needs and competitive dynamics to pinpoint where your product can win—and guide smart, confident decisions that accelerate growth.
Show me moreGenerate breakthrough ideas rooted in real needs. We blend design thinking, co-creation and data insight to uncover unmet emotional and rational demand, turning fresh ideas into promising, market-ready product concepts.
Show me moreReveal which product ideas truly resonate. Our concept evaluation blends data insight with human understanding to test, refine and validate concepts—so you launch with confidence, clarity and customer appeal.
Show me moreFine-tune every detail for success. Our product-optimization services simulate market conditions, test pricing and use UX research to reveal what consumers truly value, helping you launch products that hit the market running.
Show me moreUnderstanding your customers and empowering their success is foundational to growing your brand. Escalent’s market research reveals what makes people tick so you can build enduring bonds. Our customer solutions decode journeys, pave definitive paths to purchase, create impactful segments, build great CX programs, attract and delight customers, and scale for success. All so you can find customers, connect them to your brand, and keep them.
Connect the dots across every touchpoint. Our consumer journey market research reveals how people discover, choose, use and love your brand—helping you design experiences that build loyalty, meet real needs and drive growth.
Show me moreMap how customers really buy—and win more business. Our path-to-purchase research reveals every decision point, highlights friction and shows when and where to deliver the right message. It helps brands convert awareness into action.
Show me moreFind the customers who matter most. Our segmentation research uses real data and human insight to map meaningful audience groups so you can target smarter, speak directly and grow with precision.
Show me moreBuild exceptional customer experiences that elevate loyalty and growth. Our approach to CX management combines deep insight, advanced analytics and strategic guidance, helping brands tune into what customers love and create experiences that keep them smiling.
Show me moreGrow smarter, not just bigger. Our acquisition & retention research helps brands attract the right customers, keep them loyal and minimize churn. The result? Growth that is steady, smart and full of momentum.
Show me moreDesign smarter experiences by blending behavioral science with UX research to uncover why people decide, helping teams create human-centered products that delight users, reduce friction and deliver measurable business growth.
Show me moreOur Managed Services help you get important work done, day after day. We embed experienced teams into your business to run operations, support customer success and turn data into clear direction. You gain momentum without adding headcount, moving from constant firefighting to steady progress, confident decisions and results that propel your business forward.
Unlock growth across your entire customer base by aligning service to real potential. Smart segmentation, embedded expertise and consistent execution turn overlooked accounts into expansion opportunities, without adding headcount.
Show me moreStreamline operations with embedded experts who simplify workflows, connect systems and keep work moving. Our analytics-led operational delivery model frees teams from complexity so they can focus on delivering measurable results every day.
Show me moreTurn data into real growth advantage. Get clear answers to the questions that matter, uncover hidden performance drivers and make confident decisions with high-fidelity metrics that create long-term impact.
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