Insight gathered through a build-your-own approach informs the manufacturing process
Automotive and mobility companies poised to win manage complexity skillfully, creating a path to success. How? By reducing buildable vehicle configurations. By identifying feature-pricing opportunities and risks. By creating logical option packages. And by introducing sensible product configurations. Always with the voice of the customer top of mind, instilling confidence that they are bringing the best product and service to market.
Our complexity management solutions connect the dots, transforming the unsustainable into the elegant. We even created a unique solution that is renowned in the automotive and mobility industry for streamlining overwhelming product complexity.
SOCO™ (Strategic Optimization of Complex Offerings) streamlines product complexity using our one-of-a-kind, proven methodology to amp up targeted marketing. Originally developed for features optimization in the automotive industry—where the sheer size of the complexity problem overwhelms conjoint-based methods—SOCO provides clarity and simplicity to enhance your offerings as well as customer/user experiences.
SOCO helps automotive and mobility companies:
Ask about our complexity management research and consulting services.
More features are not necessarily more desirable, nor more profitable. With decades of research experience, Escalent digs into why complexity management is important and beneficial.
