7 Reasons Enlyta Insights Is Better Than Business Intelligence Tools for Brand Tracking Data

All marketing and brand professionals know that the sooner they can interpret the data gathered from their brand surveys, the better. Brand tracking can help teams discover what customers think about their brand, their products, or their services. It shows which initiatives and strategies are working, and which need to change or pivot. But for marketing and brand executives, it’s not always easy to get the data they need, when they need it, in the format they need…even with data and business intelligence (BI) tools in place.

Traditional BI tools are great when it comes to tracking key metrics like sales goals or to get a high-level view of revenue status across the business. However, the competitive and customer landscape changes extremely quickly, and brand teams that want to gain (and keep) an advantage need more than the average high-level postmortem analysis.

To stay agile, brand managers and CMOs need data that moves at the speed of business. They need the ability to ask key questions even as market conditions and the competitive landscape fluctuates. With ongoing insights, they make decisions quickly and where it counts. They need the right tool for the job.

Enlyta Insights is a brand intelligence software solution that helps teams make brand health tracking data more accessible, engaging and easy to use. Let’s take a look at the ways Enlyta Insights give brand teams the upper hand when it comes to data analytics and visualization.

1. In-Depth Analysis of Brand Health Data

Standard BI tools are designed to provide a high-level overview of business performance: benchmarking against goals or historical data to assess progress, providing insights into financial health and other KPIs, and assisting teams with forecasting and predictive analytics. But it doesn’t provide a lot of granular insight, particularly when it comes to brand tracking. Enlyta Insights is specifically designed for brand tracking data. This specialization ensures a deeper understanding and tailored features for this specific data type. This means that brand and marketing professionals can extract detailed information about their brand’s performance across all aspects and different audiences.

While business intelligence tools typically cover a few KPIs across data sets, Enlyta covers a wide range of crucial brand metrics in microscopic detail: from personality attributes and imagery statements to key metrics like awareness, spontaneous awareness, top of mind awareness, brand consideration, brand commitment and advocacy. Brand teams can use these metrics to gain a holistic view of their brand’s performance and use these insights to make strategic marketing decisions.

2. Unlimited Access

One of the main reasons marketing professionals don’t have ready access to data (even if the business has a BI tool in place) is the cost. Most BI tools have seat-based pricing. On the lower end of the spectrum, Microsoft Power BI Pro charges $10 per user per month, while Tableau charges $70, and Domo $83-190 per user per month. Looker BI charges $3,000 per user for the first ten users, and then $50 for every additional user. Businesses have to restrict access to keep costs down, especially for larger teams. Enlyta Insights keeps data accessible, thanks to unlimited client usage for data visualization. Anyone in the company can access the data they need, without incurring additional costs.

As data stacks and business expectations continue to grow, so do the responsibilities of the in-house data team. Most data leads have to balance team management and goal setting and OKRs, build dashboards and SQL queries, deep-dives and code reviews – often against competing priorities and requests from different departments in the business. Loading and checking brand tracking survey data into a specific BI platform can also be complex and time consuming. Marketing teams often end up competing for resources or experience delays that leaves them without the insights they need to make decisions. There isn’t much they can do about it either. Analyzing brand tracking data requires specialist knowledge – including proficiency in handling respondent-level data or implementing sophisticated weighting methodologies. Enlyta Insights lifts this burden with a dedicated data management team that is expert in checking and processing survey data. They will ensure that crucial tracking data is processed quickly and reliably, freeing up your in-house resources to focus on other tasks.

Survey data is becoming more complex, consumer segments are becoming more diverse, and there are more touchpoints than ever before for data collection. Traditional business intelligence tools often fall short when handling the nuances of survey data, typically lacking the capability to incorporate essential elements like base size information, data weighting and statistical testing.

Enlyta Insights makes survey data analysis easy by automating these complex processes. Through advanced algorithms, Enlyta seamlessly calculates base sizes, applies appropriate weights to ensure data accuracy, and conducts robust statistical significance testing. Automation doesn’t mean giving up control. The insight team can specify requirements, like the minimum base size and confidence level, and the Enlyta team will take care of the rest. Enlyta can easily communicate accurate brand rankings, even after applying multiple filters, and seamlessly calculates base sizes, alerting you if there is a low base size to ensure data accuracy. This empowers users to make data-driven decisions with confidence, knowing that their insights are grounded in reliable and trustworthy information and aligned to company standards.

Unlike traditional business intelligence tools, which only allow export to static images, Enlyta Insights lets you export to fully editable PowerPoint charts in your company template. These editable charts can be directly inserted into existing PowerPoint presentations, eliminating the time-consuming process of recreating visuals and speeding up the team’s ability to create visually appealing and relevant internal reports. Charts can be easily customized to match the company’s branding and reporting style, ensuring consistency, and last-minute changes can be made directly in PowerPoint whenever necessary.

Most business intelligence tools require users to build their own dashboards from scratch. This means that the quality (and practical usability) of the end result will greatly depend on the internal team’s time and skills, as well as the capabilities of the dashboarding tool.

Building dashboards from scratch requires a deep understanding of data structures, visualization techniques and the BI tool’s capabilities. This can be a time-consuming and resource-intensive process, and the practical usability and effectiveness of these dashboards is heavily reliant on the skills and availability of the internal team. It also requires regular maintenance. The end result? Unreliable and suboptimal dashboards that fail to deliver actionable insights, wasted resources, and inconsistencies in dashboard design and data interpretation that hinder cross-functional collaboration.

Enlyta Insights provides pre-built, specialized brand tracking dashboards that solve these challenges from the start. Templates are designed by experts with years of experience in the industry, ensuring best practices are incorporated from the outset. These templates dramatically reduce setup time, accelerating time-to-insight and ensure data consistency across the organization. By removing the need for extensive technical expertise and manual development, Enlyta Insights frees up valuable resources and empowers businesses to focus on driving growth and improving brand performance.

Dashboards are intuitive and easy to navigate, even for those less experienced with data analysis. Insight teams can control data access to eliminate inconsistencies, misinterpretation and conflicting narratives, ensuring a consistent use of brand data across the entire business.

Most traditional business intelligence tools limit users to superficial analysis. Delving below the surface level requires building entirely new dashboards, which can be extremely restrictive and resource-intensive for businesses. Enlyta Insights goes beyond standard dashboarding. Users can create custom views to compare metrics, analyze subgroups, and benchmark performance across brands or countries. They can save these custom views for future reference, ensuring consistency and saving time down the road. New data trigger optional automatic updates, so that teams can stay on top of the latest trends without manual intervention.

Why Enlyta Insights is Better than BI

It’s extremely difficult for brand and marketing teams to get the data they need within the right timeframe, even with an in-house team and a business intelligence platform on their side. Enlyta Insights changes the game by offering in-depth analysis, full-service data management and accessible dashboarding in a single platform.