Escalent has been performing as a partner instead of as a supplier. They understood perfectly my business needs and my challenges. The team is proactive, knows its business and my market, providing us specific solutions and excellent insights tailored to our needs.
A global automotive manufacturer, with whom we have partnered for 10+ years on a successful, global brand tracker, needed to update and streamline its study to remain current in a period of unprecedented disruption from new technologies (EV, HEV, PHEV, autonomous vehicles) and services (mobility alternatives) that sub-optimize tracking programs.
Being mindful of the reliable, established KPI trends, we updated the tracker to do four things really well:
We implemented leading-edge research approaches that ensured long-term viability of the tracker with the use of tools like device-agnostic surveys, state-of-the-art fraud detection, autofill, and streamlined reporting.
Escalent helped our client evolve its large-scale tracking program in a clear, organized fashion, involving all key stakeholders to ensure buy-in. By beginning with the end in mind and following a methodical process, we greatly reduced our client’s anxieties around this necessary evolution. This allowed everyone to focus on the end game: becoming more agile and responsive. Our client now has integrated insights into entirely new and relevant topics, further increasing the value and relevance of its program.