An OEM was planning to redesign the user interface system in its vehicles. Its previous system had become antiquated, and the OEM needed to get ahead of tech trends. The redesign included menus and information in the instrument panel and center displays, along with controls on the steering wheel and center console. The OEM needed to know if the updated system was intuitive, visually appealing, functional and easy to use.
Escalent launched a user experience (UX) research study to gauge the intuitiveness of the system and understand expected functionality. Our world-class UX experts tested the product in a static environment on several occasions throughout the development process to ensure recommended design updates were enhancing the product’s ease of use. The process was highly iterative, refining details along the way to ensure a great experience.
Our client fine-tuned their human machine interface system based on our recommendations. The system enhancements were approved and put into production, ultimately achieving an excellent owner experience, which was confirmed through buyer surveys.
Escalent’s Energy expert, Suzanne Haggerty, shares Cogent Syndicated study insights on how utilities can improve communication and customer engagement around their environmental programs
Escalent's Energy expert, Suzanne Haggerty, explores opportunities for utility companies to improve their perceptions with their customers by leveraging data from our Cogent Syndicated study
This blog explores the opportunities that exist for quick-service restaurants to grow their business by investing in EV charging stations based on data from a recent study
With decades of experience in the Energy industry, our experts share insights on how reliability and resilience play into demonstrating the value of utilities to customers
Escalent recently partnered with PureSpectrum to survey BEV owners and purchase intenders to understand how the e-mobility transition will shift consumer spending and how retail brands can win.
Escalent's Fleet Advisory Hub study reveals that automotive OEMs need to provide real-world use cases and more to demonstrate the reliability and performance of BEVs to increase adoption within fleet businesses
