BeSci x AI™ is Escalent’s proprietary AI-powered behavioral science insights model built for modern market research. It blends proven behavioral science frameworks, advanced AI and human expertise to explain why people act—and what it takes to nudge people toward better outcomes. By analyzing six validated dimensions of human behavior, the model classifies likelihood to effect change with 98% accuracy, helping researchers move beyond what people say to uncover the real behavior drivers shaping decisions.
BeSci x AI isn’t just another analytics tool—it blends advanced AI with behavioral science frameworks and expert judgment to confer a significant competitive advantage.
The model goes far beyond traditional two-factor approaches, analyzing six dimensions of behavior including psychological and physical capability, environmental and social opportunity, motivation and habit to reveal “the why” behind decisions with precision.
Add to that our “Human-Guided AI” philosophy, meaning Escalent advisors apply their deep industry knowledge to validate behavioral classifications and interpret results with context and consistency across questionnaires, transcripts, summaries and datasets. The result? Actionable insights and advice to understand biases and motivations, encourage (or discourage) specific actions, and design better customer experiences. You’ll see not only what drives behavior but how those drivers translate into creative strategy, advertising effectiveness, digital optimization and product decisions that inspire audiences and drive lasting change.
Most brands don’t struggle with a lack of data. They struggle to turn insight into action. BeSci x AI equips market research and insight teams to connect behavioral findings directly to tangible strategy and implementation.
By uncovering the real barriers and motivations behind decisions, BeSci x AI gives teams a clearer path forward: what to emphasize, what to remove and what to design differently.
Insights aren’t trapped in reports—instead, they guide how a message is framed, how a digital experience flows, how an advertising persuades or how a product earns adoption. Because the model scales behavioral science thinking with AI and human oversight, teams move faster without losing confidence. The result isn’t more insight—it’s fewer wrong turns and more decisions that stick.
Ask how BeSci x AI helps you move from insight to impact—faster and with confidence.
Escalent is building the future of tech-enabled advisory—where deep industry expertise meets responsible AI to deliver solutions that are strategic, scalable, and human-led.
Escalent launches a comprehensive behavioral science model powered by AI that produces better behavior change strategies faster.
