A multinational automotive brand launched an advanced online platform to streamline commercial vehicle management for fleet decision-makers and drivers, embedding telematics and data analytics to provide users with comprehensive insights.
More than a year after launch, the company suspected the platform was not completely meeting users’ needs and wanted clarity on how to improve its offering. So, the global automaker turned to Escalent to conduct user experience (UX) testing to uncover usability challenges, pinpoint areas for optimization, and inform future development priorities to ensure the platform not only met current user needs but was also competitive in the market for winning new customers.
We upleveled traditional UX testing by first leveraging Escalent’s existing Fleet Advisory Hub™ syndicated research data on fleet decision-makers’ attitudes, consideration, and adoption of core and emerging fleet technologies to:
Using these broader market insights as a foundation, we developed a targeted discussion guide to dig deep into key areas during our qualitative interviews with select fleet customers so we could use the insights to better inform the actual UX research itself.
We delivered actionable, in-depth, user-centric insights and targeted guidance on:
Pleased with the quality and strategic value of our work, the automaker is using our insights with confidence to improve its commercial vehicle and fleet management platform for current and future users as well as developing new features and services.
Learn how EV drivers are using and experiencing public charging as well as their expectations of public charging reliability
New EVForward data reveal a gap between buyers’ desire for stylish vehicles and today’s BEVs. Discover how vehicle design can make or break BEV consideration.
Dive into new insights from our EVForward study showing how consumers are increasingly eager to bring electrification into their homes, and how automakers and utilities can collaborate to better support buyers and accelerate this transformation.
