Identifying customer experiences that drive tool and brand differentiation to help a major tech company build a comprehensive AI brand strategy
The future of insights isn’t automated, it is human intelligence, amplified. At Escalent, we bring the power of AI together with the rigor, ethics and judgment that trusted decision-making demands. What sets us apart? We build AI that elevates people, safeguards integrity and delivers impact you can trust. Here’s how we make AI practical, responsible and insight-ready…
Our AI-first philosophy is grounded in one belief: AI must create real, measurable value for our clients.
That means every AI capability we build is designed to sharpen insight, accelerate delivery and elevate the decisions our clients make, with a focus on practical, responsible AI that enhances—not replaces—the expertise our teams bring to every engagement. We combine this human-led market research expertise, responsible innovation and rigorous governance to ensure AI is used confidently and ethically at every step. Data quality, transparency and human-in-the-loop review are non-negotiable. And to deliver this consistently, we invest heavily in upskilling our people.
AI is not a tool or a feature or a trend for us—it is a strategic capability that empowers our teams to think faster, work smarter and deliver deeper, more trusted insights. This is how we turn AI intention into AI advantage.
Escalent brings AI into the heart of the market research workflow where it creates real, measurable impact for clients. Through thoughtful, carefully governed adoption, AI now strengthens data quality with automated cleaning, anomaly detection and metadata structuring, giving clients cleaner, more reliable research inputs from the start. AI also has a real impact for insights teams by accelerating data review, pattern detection and theme discovery as well as generating data narratives, allowing our experts to spend more time interpreting meaning rather than processing data.
Every implementation is purposeful and human validated: tested with real teams, evaluated with clear metrics and guided by human expertise to ensure accuracy, relevance and trust. The result? A new standard for AI-enabled market research and insights—faster, smarter and undeniably more powerful than traditional research alone.
Enlyta Insights® is an award-winning AI-powered brand intelligence platform that makes brand tracking data simple, engaging and actionable. Designed for market research and insights teams, it uses AI-powered semantic search and story drafting to help teams turn complex data into clear insights. With intuitive dashboards, insight stories and smart knowledge management, Enlyta lets anyone in your organization explore data, uncover trends and communicate effortlessly, saving time while amplifying strategic impact. It works with any data source, giving a full view of brand health to inform smarter business decisions.
Show me moreBeSci x AI™ is Escalent’s AI-powered behavioral science model designed for market researchers who want faster, more predictive insights on behavior change. Combining six key behavior dimensions with human-guided expertise, it helps teams analyze motivations, uncover biases and design strategies that actually influence actions. With 98% accuracy against expert judgment, BeSci x AI makes behavioral science scalable, reliable and actionable—helping brands understand what drives change and create better customer experiences.
Show me moreEvoke™ is Escalent’s innovative tool for measuring consumer emotions visually, bypassing the limits of words. Users select images that best capture their feelings, tapping into instinctive System 1 emotional reactions. Built on 32 validated emotional categories and recently enhanced with AI, Evoke delivers faster, more accurate and unbiased insights, helping brands understand emotions behind behavior, loyalty, messaging and product perceptions.
Show me moreAsk about our AI research practices, enterprise AI advisory and responsible adoption frameworks.
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