Escalent’s news shares the latest announcements, research findings and industry updates shaping markets today. Explore expert commentary and developments highlighting how organizations can respond to emerging trends and competitive shifts.
As concerns about rising electricity costs, grid reliability, and community impact continue to grow, a new study from Escalent and Hahn finds that consumers are increasingly turning to trusted providers for clear, transparent information and guidance.
Telematics falls short of expectations for more than half of fleet operators, as new findings from our Fleet Advisory Hub report reveals gaps between promised outcomes and real-world connected solutions performance.
New findings from Cogent Syndicated reveal inheritors' growing preference for integrated advice as average anticipated inheritances double to $1 million
Escalent recognizes 31 energy utilities as the 2026 Easiest to Do Business With
Sarah Timmings will now serve as Escalent’s chief client solutions officer, leading client solutions across Escalent Group.
New data from EVForward reveal how today’s teenagers could reshape the future of the auto market and why automakers should take proactive steps to align their offerings with this next generation.
Discover insights from our Fleet Advisory Hub study on fleet electrification’s strategic recalibration and what it means for OEMs navigating fleet decision-makers' sustainability needs and expanding powertrain expectations.
New Escalent data reveals the number of "technical" advisors has dropped to 36% as professionals focus on client acquisition
Vehicle shoppers have moved beyond simple reviews and are actively seeking diverse, experiential and highly technical content on TikTok to inform their vehicle purchase decisions
Escalent recognizes 12 utilities as the 2025 Business Utility Customer Champions
New findings from EVForward reveal a clear gap between what car shoppers want in a BEV and what many OEMs currently deliver, highlighting vehicle design as a leading purchase motivator to win the next generation of BEV buyers
Escalent recognizes 36 utilities as the 2025 Utility Customer Champions

Jacqueline Alexander, C Space, and Michael Hunt, Merck, will present “When JTBD Meets Reality: Translating Behavioral Insight into Quantifiable Clinical Decision Frameworks.” Frameworks like Jobs-to-Be-Done (JTBD) provide insight into clinical decision-making, yet scaling them for quantitative research demands adaptation. This session shares an oncology case study translating qualitative insights into a multi-phase design spanning oncologists and specialists, revealing how HCPs navigate complex decisions. It explains converting emotional and behavioral jobs into measurable steps, highlighting trade-offs between rigor, feasibility and respondent burden.