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Escalent’s news shares the latest announcements, research findings and industry updates shaping markets today. Explore expert commentary and developments highlighting how organizations can respond to emerging trends and competitive shifts.

Media Contact

Escalent - Lisa Viselli
Lisa Moureas
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Upcoming Event

  • Tuesday, June 23, 2026

    Hall & Partners’ Darja Irdam, Partner, Global Head of Life Sciences Innovation, and Novartis’ Louise Soye, Insights Director, will present “From Traditional Testing to Transformation: An Agile, Scalable Content Insight Engine for Pharma.” The session shows how Novartis, in partnership with Hall & Partners, transformed fragmented content testing into a continuous insight engine driving faster optimization, stronger communication effectiveness and scalable learning across brands and therapy areas. By combining agile qualitative research, quantitative benchmarking and a centralized learning framework, the work enabled teams to generate deeper behavioral insights, standardize content evaluation and build a cumulative evidence base to guide future communication strategies.

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