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Escalent’s news shares the latest announcements, research findings and industry updates shaping markets today. Explore expert commentary and developments highlighting how organizations can respond to emerging trends and competitive shifts.

Media Contact

Escalent - Lisa Viselli
Lisa Moureas
CMO
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lisa.viselli@escalent.co

Upcoming Event

  • Wednesday, June 10, 2026

    Jacqueline Alexander, C Space, and Michael Hunt, Merck, will present “When JTBD Meets Reality: Translating Behavioral Insight into Quantifiable Clinical Decision Frameworks.” Frameworks like Jobs-to-Be-Done (JTBD) provide insight into clinical decision-making, yet scaling them for quantitative research demands adaptation. This session shares an oncology case study translating qualitative insights into a multi-phase design spanning oncologists and specialists, revealing how HCPs navigate complex decisions. It explains converting emotional and behavioral jobs into measurable steps, highlighting trade-offs between rigor, feasibility and respondent burden.

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