Gregory Skinner made an insightful presentation on “Reciprocity & Relationships” as a strategic response to market challenges in the commercial vehicle industry during the 2024 Commercial Vehicle Business Summit Fall edition. His session is a must-see, as it delves into how building reciprocal partnerships and robust business relationships can overcome market disruptions, drive innovation, and enhance customer loyalty. Real-world examples demonstrate how B2B collaboration and B2C reciprocity can transform the field, enabling companies to optimize resources and sustain strong client relationships during turbulent times.