Senior Vice President, Telecom, Consumer & Retail
Greg is a senior vice president in the Consumer Goods & Retail and Telecommunications industry groups, with additional focus at the intersection of consumer and health, and is in high demand as a speaker and author in the market research and telecom fields. Greg’s responsibilities include managing and growing key client relationships while pushing the envelope on how Escalent’s methods solve complex business challenges through the thoughtful combination of multiple research approaches. He is known for turning extremely complex data into actionable insights and transforming research into competitive advantage for his clients, often by harnessing emerging methods such as AI and synthetic data to expand what’s possible in modern insights work. He currently holds multiple patents related to data-focused market research methodologies. Greg earned a master’s degree in business administration from Kennesaw State University in Kennesaw, GA; a master’s degree in clinical psychology from the University of Hartford in Hartford, CT; and a bachelor’s degree in psychology from Union College in Schenectady, NY. He lives outside Atlanta and, when not working, can usually be found playing tennis and pickleball, enjoying long walks with his wife Christine and their dog, Boots, or traveling up and down the East Coast to visit their kids and their parents.
