Vivek is a senior analyst in the Financial Services Research division at Escalent. He leverages his expertise in qualitative and quantitative research to assist clients with new product/service development, customer satisfaction, brand equity measurement, marketing communications optimization and market segmentation. Prior to joining Escalent, Vivek was with Nielsen BASES in India, working on several multi-country concept testing and forecasting projects in the consumer goods industry. He also spent a year at General Motors in Germany. Vivek earned an MBA from the Moore School of Business at the University of South Carolina and holds a master's degree and a bachelor’s degree in accounting from the University of Mumbai, India. He is a soccer buff and likes to travel to Europe every year to watch soccer games live. His favorite team is Manchester United.
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