Vivek is a director in the Financial Services Research division at Escalent. He has since expanded this knowledge and now leverages his nearly 10 years of experience in both qualitative and quantitative research to assist clients with customer satisfaction issues, brand equity measurement, marketing communications and market segmentation. Vivek holds a B.COM and M.COM degree in Accounting from the University of Mumbai, India and a Master of Business Administration from the Moore School of Business at the University of South Carolina – concentrations in International Business and Marketing Analytics. He is a soccer buff and likes to travel to Europe every year to watch soccer games live. His favorite team is Manchester United.