May 8, 2025
In a time of rapid change and market unpredictability, success in the commercial vehicle industry demands a shift in mindset and strategy. During the 2025 Commercial Vehicle Business Summit – Spring edition, Gregory Skinner draws on lessons from the passenger car sector’s evolution toward software-defined, user-centric vehicles to highlight what the commercial space can learn and apply. While commercial vehicles serve fundamentally different purposes, the real opportunity lies in enhancing their functionality through greater modularity, flexibility, and usability. His presentation underscores that progress in this market will require cross-industry collaboration to build an ecosystem that keeps pace with evolving customer needs. The future belongs to adaptable commercial vehicles—and to dealers who support fleets in customizing and optimizing their investments over time.
