November 11, 2026
Chris Barnes presented “Insight at Machine Speed—Judgment at Human Scale” at the 2026 HIRI Home Improvement Summit in Minneapolis. This session explored how AI is transforming the way insights are generated, tested and applied—highlighting where Gen AI, synthetic personas and digital twins can accelerate decision-making, and where human research remains essential. Attendees learned how these tools compare to traditional research methods, when each approach is most effective and practical ways organizations can pilot AI responsibly with clear, measurable ROI.
