September 29, 2025
In this Data Gurus video podcast hosted by Sima Vasa, Escalent’s Dyna Boen joins Jon Kay of Intuit, Bob Fawson of Data Quality Co-Op, and Steven Snell of Rep Data to explore the growing complexities of data quality.
Dyna highlights how declining panel data quality is impacting the entire insights ecosystem and why brands need trustworthy data to guide critical business decisions. She shares how Escalent combines AI detection, human-in-the-loop oversight, and layered safeguards to combat fraud and ensure data integrity. As she notes, it takes people, process, and technology working together to safeguard reliable insights that clients can trust.
