A global automaker relied on Escalent’s EVForward® insights program—the largest study of the next generation of electric vehicle (EV) buyers—as its primary source of insights into the EV market. The breadth and depth of findings provided the automaker with a strong foundation for understanding new-car buyer attitudes and behaviors, but it didn’t reveal how those insights connected to the automaker’s specific current and prospective customers.
Desiring deeper brand-specific insights that would reveal additional new opportunities, the automaker asked Escalent how we could leverage and extend our EVForward findings to answer their most pressing brand questions.
Using our EVForward Insights On Demand offering, our experts integrated the automaker’s brand-specific questions into several months of survey fielding. To unlock the value of those responses, our marketing and data science team built a custom “cross-walk” algorithm that linked our EVForward data back to the automaker’s current and prospective customer list. This gave our client the ability to see their own customers reflected in the broader EV market landscape, something they couldn’t access before.
Armed with our rich EVForward insights and guidance, the automaker gained a clearer view of how its current and prospective customers were responding to EV offerings. With that lens, they implemented actionable strategies for both existing customers and prospects—strengthening their competitive position in the EV market.
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