Escalent helps us stay ahead of the curve with timely EV market insights and strategic consulting that allow us to enrich our knowledge of the consumer and develop compelling products and services.
A global automotive manufacturer was challenged with designing and developing competitive electric vehicles (EV) and related services while staying current with the rapidly-evolving EV marketplace and changing consumer preferences. The company struggled to get specific, timely and cost-effective consumer insights to inform its strategic EV plans and deliver EV products and services that met the needs of the market.
So, the automaker turned to Escalent to fill its EV consumer insights and advisory needs.
Leveraging our comprehensive EVForward® insights program on the next generation of EV buyers, we began by guiding our client through our EV market profile report, providing them with a broad and deep understanding of the EV market with our rich data set.
Thereafter, we presented—to hundreds of attendees from across the company at a time—our EVForward DeepDive studies, which focus on emerging and evolving topics impacting the EV industry.
Extracting the specific insights that were most impactful for our client’s strategic objectives and answering their specific business questions, we delivered tailored insights and counsel that helped mold the automaker’s go-forward strategies, impacting numerous areas of the business from product development to point-of-sale.
Armed with our ongoing data and guidance, our client validated EV product and service development plans, optimized features to ensure market resonance, drove sales and stayed on top of EV market changes. More specifically, the automaker implemented an EV sales program that allowed buyers to switch to EVs more easily by providing services that, to this day, address EV barriers, meet buyer needs, and drive EV sales and owner satisfaction.
More than five years later, Escalent continues to be our client’s go-to trusted advisor and partner on all things EV, helping grow revenue by providing rich insights and customized guidance on how the automaker can continue designing and marketing EV products and services that meet consumers’ changing needs and desires.
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