Director of Qualitative Insights, Technology
Nick is a director of qualitative insights in the Technology division of Escalent, where he leads qualitative research that helps technology companies understand customer needs, decision-making and market opportunities. His work spans product strategy, customer experience, positioning and go-to-market challenges, with an emphasis on uncovering the motivations and tradeoffs that shape behavior. As a senior qualitative leader within Escalent’s Technology practice, Nick focuses on the evolving role of AI in research, applying emerging tools and methods to enhance research design, accelerate analysis and strengthen insight storytelling while preserving the human context that give qualitative research its value.
