Senior Director, Qualitative
Kea has 17 years of experience in marketing research with Qualitative research being the focus for the last 12 years. While she is one of Escalent’s core moderators, she also enjoys weaving the insights captured from research into compelling and visual deliverables. Kea has experience conducting research across various categories which allows her to have a broader view of consumers that she leverages to enhance any project. In the Financial Service space, she has experience with research types including messaging/claims, advisor/investor relations, new product assessment, physical and digital property assessments, service selection and financial service website UX. Kea was also part of the Escalent project team that won a 2023 ARF Great Minds Future Forward award for its work on an investor match tool for a Financial Service firm.
