Associate Director, C Space
Asha Parmar is an associate director at C Space, a business unit of Escalent. At C Space, she sits on the Tech & Financial Services team, leading generative AI exploration, providing valuable insights amid change. In addition to delivering influential work across client accounts, she founded and runs the Behavior Lab to drive educational initiatives and seize commercial opportunities. Recognized by Women in Innovation, she is celebrated as a top innovator. Asha completed her education at the University of Oxford. Asha lives in New York City.