Smisha is a vice president with Escalent’s Financial Services team, working with clients in wealth management, retail banking, insurance and PE/VC. Smisha currently designs studies for clients, whether they are drowning in too much information, or have no data to begin with. Her focus on agile solutions spans across concept testing, time studies, market opportunity assessment, journey mapping, and market sizing. She brings more than 15 years of experience in market research. Smisha holds an MBA from Saïd Business School, University of Oxford and a Bachelor of Engineering from the Punjab Engineering College, Chandigarh, India.