Smisha is a vice president with Escalent’s Health & Life Sciences team. She currently designs studies for clients, whether they are drowning in too much information or have no data to begin with. Her focus on agile solutions spans market entry, opportunity assessment, concept testing, time studies, journey mapping and market sizing. Smisha brings more than 15 years of experience in market research. She holds an MBA from Saïd Business School, University of Oxford, and a bachelor's degree in engineering from Punjab Engineering College, Chandigarh, India.
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