Randy Hanson is a vice president of the Marketing Sciences Group at Escalent. He has more than 25 years of research experience executing a wide array of research, consulting and statistical responsibilities. Randy is a sought-after consultant, internally and externally, on most aspects of marketing strategy and marketing research. He is a nationally recognized expert in applications of Customer Experience Management, in particular Churn/Retention, Commitment, Loyalty and Customer Satisfaction. Randy designs, develops and implements project-specific approaches and multivariate analyses and is particularly adept at designing original solutions when textbook solutions fail. He is a Phi Beta Kappa and Magna Cum Laude graduate of the University of Missouri, where he earned a bachelor’s and master’s degree in statistics, and later an M.B.A. with a marketing emphasis. He was honored as Best Graduate Instructor in the Department of Statistics and Outstanding Marketing Student in his M.B.A. program. Randy has published several articles in industry periodicals and journals. He enjoys teaching and has delivered tutorials and speeches at leading national conferences.
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