Managing Director, C Space Health
Kristin Masoud is a vice president and managing director at C Space Health, a business unit of Escalent. As the leader of C Space’s Health practice, she oversees the agency’s work across pharmaceuticals, wellness and healthcare. With more than a decade of experience at C Space earlier in her career, she rejoined in 2023 from CVS Health, where she led Health & Wellness Experience Strategy. She brings a dual perspective from both client-side and agency-side roles, with early career roots in pharmaceutical product management at Bayer and analytics at Pfizer. Kristin’s work focuses on integrating human-centered insights into strategy, co-creation and activation for life sciences, wellness and consumer health brands.
