Insights Director, Europe
Alexandra is an insights director at Escalent's European business and has more than 15 years of experience in helping clients uncover and leverage customer insight to support strategic growth. She leads client relationships and multi-layered research across FMCG, technology, consumer electronics and specialist B2B sectors, with a passion for embedding insight into organizational excellence. With a method-agnostic, consumer-first mindset, Alexandra brings a consultative approach to her work. Specializing in consumer and shopper understanding, her focus is on helping clients translate complex human and market evidence into practical decisions around new propositions, channel strategy and customer strategy.
