Gwen Ishmael
Senior Vice President, Qualitative
Gwen is passionate about infusing the voice and creativity of consumers into the research process for Escalent clients. During her career, she has led qualitative and new product development research initiatives for companies including Philips, Reckitt Benckiser, PepsiCo, T-Mobile and Honda. Prior to joining Escalent, Gwen was head of Insights & Innovation at Decision Analyst; vice president, marketing at Webb Interactive; and director of new products and ventures at US WEST, where she co-founded one of the internet’s first and most successful yellow pages and local ecommerce directories. Gwen co-authored the Amazon bestseller, A Guide to Open Innovation and Crowdsourcing and Meals in Science and Practice: Interdisciplinary Research and Business Applications. Her articles have been featured in Bloomberg BusinessWeek, and she is a founder of Innochat, a weekly Twitter-based discussion on innovation featured in Forbes. Gwen earned an MBA with a specialization in marketing from the Daniels College of Business, University of Denver and a bachelor’s degree in education from Texas Tech University.
