Amazon's private label strategy is posing a challenge for its channel partners. Brands across categories are waking up to find Amazon is both their partner and their rival. As a result, companies need a new playbook to compete with Amazon's private label strategy. Find out what you're up against and what you can do to survive and thrive in the age of Amazon.
What's inside?
How Amazon became the world's most valuable brand
What a product search on Amazon really looks like
Why badges and reviews work
How Amazon positions its labels for optimal discovery
What brands need to do to stay competitive on Amazon
DOWNLOAD THE REPORT
Amazon's private label strategy is posing a challenge for its channel partners. Brands across categories are waking up to find Amazon is both their partner and their rival. As a result, companies need a new playbook to compete with Amazon's private label strategy. Find out what you're up against and what you can do to survive and thrive in the age of Amazon.
What's inside?
How Amazon became the world's most valuable brand
What a product search on Amazon really looks like
Why badges and reviews work
How Amazon positions its labels for optimal discovery
What brands need to do to stay competitive on Amazon
The Internet of Things (IoT) market has tremendous potential and is highly competitive. This white paper will help companies better understand how to connect with consumers, accelerate growth and gain a competitive product development advantage.
What's in the report?
Based on results from our national consumer omnibus study, this white paper reveals:
An overview of how IoT is understood among consumers
Opportunities and barriers to IoT products
The potential role of and desire for government regulation
