GDPR Privacy Statement

Who Are We?

Escalent (Formerly Morpace International Limited), established in 1997 and based in Guildford Surrey, is the UK-based European subsidiary of Escalent. a full-service consumer research agency headquartered in Farmington Hills, Michigan USA. We conduct consumer and business-to-business research for a variety of European and Global clients.

Please note this policy refers to the European office of Escalent and is governed by UK and European regulation – to see the policy of the U.S. Corporation please follow the link below, which also includes the policy as it applies to the Escalent Global website.

Escalent Privacy Policy

Our Commitment To Your Privacy

Escalent takes your privacy very seriously and we are committed to protecting your personal information. This Privacy Policy explains how we collect and use the information you give us.

We will manage and treat your personal data with respect. We will collect, store and manage it in an unbiased and secure way. We will only use your data for purposes that we have informed you about. We will always be transparent about the personal data we collect and how we use it.

We will ensure that all personal information supplied is held securely and in accordance with all applicable Data Protection legislation.

Please read this policy carefully. If you have any questions, please contact

What Information Will We Hold About You?

Personal information we collect or are supplied with may include, but is not limited to, the following information about you:

  • name
  • image and/or voice captured through photography, filming, videotaping and/or audio recording
  • demographic data such as your date of birth, gender, educational background; job title; country
  • contact data such as email address; home and/or work postal address, postcode; phone number
  • information from queries and/or complaints registered with us
  • any other information which may be collected in the course of our interactions with you.

How Do We Collect Information About You?

The personal information that we hold about you will vary depending on the context of your interactions with us, but principally in 2 forms:

  • Information collected from you in the course of research surveys completed for Escalent
  • Customer information provided by clients to Escalent for research purposes

We do not conduct research that knowingly involves Persons under 16, but any Persons under 16 completing surveys should not disclose any personal information without first getting the permission of a parent or a guardian.

How Do We Use This Information?

Personal information provided to Escalent is confidential. Survey Information collected is combined with information gathered from other survey participants and shown in aggregate excluding personally identifiable information, unless otherwise evident within the survey. If we indicate that personal information may be included in the research findings, we ensure that the information is treated with the strictest of confidence. We will not mislead a participant regarding the nature of the research or how the information will be used. Please see the sections below titled “Will we ever share your data” and “How do we protect your personal information” for more information.

Research participation is voluntary. Participants may opt-out of current research by disregarding or declining the invitation to participate and are given the opportunity to be removed from future research conducted by Escalent. At a research participant’s request, we will correct, amend or delete incorrect personal information we have collected about them. Such access may be limited by Escalent if providing such access would violate another person’s rights.

Escalent holds individual or corporate memberships of the Market Research Society (the professional trade association of survey research companies in the UK), the British Healthcare Business Intelligence Associations, the European Pharmaceutical Market Research Association and the European Society of Opinion and Marketing Research (ESOMAR). Escalent adheres to the professional codes of conduct published by both bodies as well as all provisions of the

General Data Processing Regulation (GDPR) of 2018

Email Addresses and Communication

Escalent may have personal email addresses in its email system or data files. Escalent uses email as a means of communicating to known clients and partner organisations. When email is used by us to invite respondents to participate in surveys, the following processes are used to ensure we do not send spam:

  • We clearly identify ourselves and/or the client when sending an invitation
  • We provide contact information should there be any questions or concerns
  • We provide the option to be removed from future email research invitations
  • We reuse email addresses only as a legitimate follow up to survey research
  • These processes ensure that we contact only those who could have an expectation of being contacted for research purposes.

What Are The Legal Bases For Processing Your Information?

The GDPR requires us to rely on one or more lawful bases to use your personal information. We consider the bases listed below to be relevant:

  • Where you have provided your consent for us to use personal information in a certain way
  • Where our clients have a legitimate interest in providing their customers’ information to us for research purposes (as long as that processing is fair, balanced and does not unduly impact participants’ rights).
  • In order to comply with a legal obligation to which we are subject

When we process your personal information on the basis of legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection legislation. Our legitimate interests do not automatically override your interests – we will not use your personal information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

Will We Ever Share Your Information?

We may use selected agents to process your information on our behalf, such as specialist fieldwork companies to recruit participants for research, or specialist data processing companies to aggregate and analyses survey data. Such third parties may be authorised by us to see and use your information but only to fulfil their contractual obligations to us and will not be permitted to use it for any other purpose. We retain full responsibility for how your personal information may be used by such agents.

Personal information may also be disclosed when the survey instrument clearly states that the information will be disclosed or, when a participant makes a request during the survey that can only be fulfilled by disclosing information from the survey. Escalent discloses personal data only to third parties who reasonably need to know such data only for the scope of the market research and not for any other purposes.

Escalent may also disclose an individual’s personally identifiable information if Escalent is required or permitted by law, national security or court orders to collect, use, and / or disclose such personal information; notice may not be required.

How Do We Protect Your Personal Information?

Escalent is committed to keeping personal data secure and will take all reasonable precautions to protect personal information from loss, misuse or alteration. This data is stored on our internal network servers that are protected by firewalls and other appropriate security mechanisms.

Only authorized Escalent employees, vendors, contractors or partners carrying out authorized business functions are allowed to access Escalent data or databases.

Vendors, contractors, or partners who have access to survey information in connection with providing services for Escalent are required, at a minimum, to sign a Confidentiality Agreement. The Confidentiality Agreement requires them to keep the information confidential; they are not permitted to use this information for any purpose other than to carry out the services they are performing for Escalent. Third parties processing personal information on our behalf are contractually required to agree and evidence compliance with the GDPR Principles.

Transfer of personal information between Escalent and its third parties is by secure FTP, encrypted email or encrypted hard/flash drives

Escalent employees are required to sign a Confidentiality Agreement in which they agree to keep all project and respondent personal information confidential. Employees who violate the Confidentiality Agreement are subject to disciplinary actions, including termination when appropriate.

Where Do We Store And Process Your Data?

We generally store and process your information within the European Economic Area (EEA).

Where we need to transfer your information outside of the European Economic Area we only do so to countries which have been determined by the European Commission to have an adequate level of data protection.

Our U.S. office regularly fulfils data processing technical support and complies with the EU – U.S. Privacy Shield Framework as set out by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. For further information on the Privacy Shield agreement please see the Escalent  Privacy Policy.

How Long Do We Keep Your Information?

The length of time we hold your personal information varies depending upon the type of information and its use. We will hold your personal information on our systems only for as long as necessary to provide the services we supply our clients or for such other essential purposes such as complying with our legal obligations

The actual retention periods for different types of personal information that we hold can be found here. If you have any questions about our data retention policy, please email:

What Are Your Rights?

You have specific rights connected to provision of your personal information to us. These include your rights to request that we:

  • confirm to you what personal information we may hold about you, if any, and for what purposes
  • change the consent which you have provided to us in relation to your personal information
  • correct any inaccurate or incomplete personal information which we may hold about you
  • provide you with a complete copy of your personal information for you to move elsewhere where you have provided this information by consent or by a contract with us
  • stop the processing of your personal information, whilst an objection from you is being resolved
  • permanently erase all your personal information promptly, and confirm to you that this has been done (there may be reasons why we may be unable to do this)

You also have the right to:

  • withdraw consent that you have provided to us to process your personal information, at any time
  • object to profiling or to any decisions being taken by Us by automated means

If you have a concern about the way we are collecting or using your personal data, if we do not address your request, or fail to provide you with a valid reason why we have been unable to do so, you have the right to contact the UK Information Commissioner’s Office to make a complaint. They can be contacted via their website or by telephone 0303 123 1113.

How Can You Contact Us Or Access Your Information?

You have the right to access any personal information that you have submitted to us. We give you the following options for requesting this information from our databases:

  • Send us an email: Be sure to include your name and clear instructions on what you would like us to do.
  • Write to us at: Escalent, 21 Frederick Sanger Road Guildford GU2 7YD. Be sure to include your name and clear instructions on what you require.

If you require us to supply you with details of the personal information that we hold about you, then we will provide this information free of charge and we will provide this information to you within 30 days of your request unless the request is complex or is numerous requests. If this is the case we will inform you within 30 days of your request about the reason for the extension of time. If your request is manifestly unfounded or excessive we will provide an explanation for our refusal to respond.

Changes To Privacy Policy

Escalent reserves the right to modify and update this policy and its related business practices at any time. Please view this Privacy Policy on a regular basis.

If you have any questions concerning this Privacy Policy, please contact us:

Escalent Limited
Registered in UK (#3294574)
21 Frederick Sanger Road
Surrey Research Park
Guildford GU2 7YD
Surrey, England
Tel: 44-01483-409-900

Version: #1
Date: 23 May 2019
Time: 16:00

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