Social Media for Utilities

With fewer than 10% of utility customers saying that they had any interaction with their utility through a social channel in the past year, what is the case for continued investment in social capabilities and how can utilities maximize the impact of their existing social channels? Based on a national survey of nearly 18,000 utility customers, we’ll explore:

  • The impact of social media on customer engagement, brand trust and product usage
  • What types of customers are active on social media
  • How to optimize your channel and content strategies
  • Customer expectations and usage of social as a customer service channels

Presenter: KC Boyce, Senior Prodcut Director, Escalent

Date:May 4th – 5th, 2020

Location: Fort Lauderdale, FL

Click here to register with a 25% discount.

 

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