Marketing and Data Sciences

Dedicated to the power and agility of research.

Escalent loves telling stories and building decisions through data. After all, the true power of data is the ability to use them to affect meaningful progress for our clients. Our rigor, when combined with our resources and experiences, makes our Marketing & Data Sciences group unmatched in the industry.

Our research scientists are exceptionally smart and draw on postgraduate training and credentials in such diverse fields as economics, applied mathematics, operations research, statistics, and psychology. But what makes them uncommon is their ability to use data sciences in marketing to address real, everyday business challenges and their agility in providing rapid, simple solutions.

It’s the fusion of survey, behavioral, transactional, and third-party data. It’s segmentations made actionable by linking targets to client databases. It’s simulating choices and expected outcomes through predictive modeling. And it’s our people, working relentlessly on your behalf.

Whether it’s making sense of complex data, getting a handle on your information, or finding the hidden transformational jewels that lie in the sea of data, we’re here to help. Our Marketing & Data Sciences group can solve your toughest research challenges, from brand research, communications research, and customer experience research to product development and segmentation.

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