Rob Darrow
Senior Director, Qualitative
Rob is a seasoned qualitative research and marketing professional with over 30 years of experience in qualitative research, product marketing, and product management. Rob has served a variety of clients in banking, wealth management, and health insurance including Bank of America, BlackRock, Blue Cross Blue Shield, Capital Group, Franklin Templeton, Merrill, Quicken Loans, United Healthcare, Vanguard, and Wells Fargo. Among other targets, he has worked with financial services executives, advisors, small business owners, health insurance professionals, and consumers. Prior to joining Escalent, Rob held research positions at Ipsos UU and King Brown Partners. In addition to his research background, Rob has 16+ years of experience in the tech industry, and held senior Marketing roles in both Fortune 1000 corporations and start-up firms including Motorola Computer Systems, Plantronics, Pixo, and Vocera. Rob received a BA from Stanford University and an MBA from UCLA Anderson School of Management, and he is a RIVA trained moderator.
