Heather Mitchell
Vice President, Financial Services Qualitative
Heather is a leader in the Qualitative space with over 18 years of research experience and a true passion for advancing methods and moderating techniques toward an end goal of well-informed business decisions. From eye-tracking analysis to System 1 techniques, Heather takes projects to the next level. She specializes in our financial services sector, conducting informed sessions with the full gamut of investment experts to entry-level banking customers, of business decision-makers on 401k or health insurance plans to end participants. She is an in-demand problem solver for many repeat clients – a strategic partner who aligns the right approach and techniques to quickly investigate the underlying causes of issues and deliver actionable insights. Heather has a Bachelor’s degree in Commerce with concentrations in Marketing and Management from the University of Virginia, and a Masters of Research from the University of Connecticut. She is a RIVA trained and Unilever accredited moderator.
