Duncan Lawrence
Strategic Advisor
Leveraging over 30 years in automotive and market research, Duncan is focused on developing new solutions at Escalent that are rooted in connectivity, autonomy, shared mobility and electrification in addition to other aspects that will shape the future of the automotive industry. Prior to the merger of Morpace and Market Strategies International, he was president and CEO of Morpace since 2015. Duncan first joined Morpace in 1994, as senior VP of automotive, leading the company’s largest industry practice until he became COO and president. Prior to joining Morpace, he held senior positions with ORC and Maritz overseeing large scale automotive programs. Duncan began his automotive career at GM, Buick Motor Division in their strategic planning department. He earned an MBA and BS from Michigan State University.
