A Pacific Northwest investor-owned utility (IOU) was embarking on a statewide initiative to increase knowledge and awareness of EVs as well as stimulate consideration and adoption. But there was much to learn. The company commissioned Escalent to gauge customer awareness and consideration of EVs among residential customers and to explore their motivations and barriers to adoption.
Escalent connected with current EV owners and residential utility customers who planned to purchase or lease a vehicle in the next five years. To ensure the findings guided specific actions, we measured:
EVs are growing in popularity so our client used Escalent’s insights to launch a metrics-based marketing and communication campaign to promote EV awareness, consideration and acquisition. Our client is using our key metrics to track expansion of the region’s electric transportation and is sharing the ongoing results publicly with state and regional officials.
Along with solid investments returns, institutional investors are also seeking practical and insightful market perspectives. Cogent Syndicated's annual review of the US institutional market reveals the undercurrent of unmet needs among institutional investors offers a unique opportunity for wealth management firms to demonstrate their capabilities.
A new report from Cogent Syndicated reveals that Netflix and Amazon Prime Video are widely popular video streaming sites among financial advisors, with more than two-thirds of financial advisors subscribing to each platform.
A new report from Cogent Syndicated finds that while growth has stalled for advisor's use of model portfolios, SMA allocations are forecasted to grow significantly over the next two years.
Escalent’s Energy expert, Suzanne Haggerty, shares Cogent Syndicated study insights on how utilities can improve communication and customer engagement around their environmental programs
Escalent's Energy expert, Suzanne Haggerty, explores opportunities for utility companies to improve their perceptions with their customers by leveraging data from our Cogent Syndicated study
New Fleet Advisory Hub findings reveal fleet decision-makers’ awareness of telematics service providers and the opportunities for providers to capture and expand their market share
New Fleet Advisory Hub findings reveal fleet decision-makers’ awareness of telematics service providers and the opportunities for providers to capture and expand their market share
As affluent investors consolidate their accounts, wealth management firms have an opportunity to win new assets. Based on data from our affluent investor research, this white paper focuses on an effective strategy for growth: targeting existing clients to convert more of their assets away from competitors and to your firm.
This blog explores the opportunities that exist for quick-service restaurants to grow their business by investing in EV charging stations based on data from a recent study
