With over 1.3 billion vehicles worldwide, an ever-growing number of them are connected to the internet, sending and receiving data from other devices. These “connected cars” stand ready to relay information for a variety of uses, but who will benefit? This white paper offers a view of the wide adoption advantage tech giants have built with their apps over automakers’ proprietary offerings and offers a road map to success for original equipment manufacturers (OEMs) to close the gap with services that cater to efficiency, entertainment, health and safety.