February 12, 2018
A demand for more regulation may seem counterintuitive in today’s world and yet that’s exactly what consumers who understand IoT technologies want, according to a new study from Market Strategies International.
The study identified two distinct groups: the IoT “Haves” and the IoT “Have Nots.” The Haves are defined as people who have worked with IoT technologies in their workplace, whether in an office, home office, retail space, factory or other work setting. They comprise one in 10 US workers. The Have Nots, on the other hand, have not had exposure to IoT technologies at work.
The study revealed clear attitudinal and behavioral differences between these two groups when it comes to desire for and concerns about IoT, but the most striking difference is that IoT Haves and Have Nots disagree on whether the government should regulate connected technologies.
“We expected the Have Nots to agree that the US government should regulate IoT, given their limited understanding of and experience with IoT, but it was the exact opposite. Surprisingly, the Haves are twice as likely to agree that the US government should regulate IoT,” said Paul Hartley, managing director of the Technology Research division at Market Strategies.
Hartley added, “We believe these workers have already seen the massive potential of the IoT and recognize that the risks–data security, privacy and environmental–are very real and merit the government getting involved to set some guardrails.”
About the Study
Market Strategies interviewed a national sample of 1,007 consumers age 18 and older. Respondents were recruited from the e-Rewards opt-in online panel of US adults and were interviewed online. In order to qualify, each survey respondent had to confirm they have either primary or shared responsibility for making household financial and purchase decisions. The data were weighted by age and gender to match the demographics of the US population. Due to its opt-in nature, this online panel (like most others) does not yield a random probability sample of the target population. As such, it is not possible to compute a margin of error or to statistically quantify the accuracy of projections. Market Strategies will supply the exact wording of any survey question upon request.
